Marketing Software Needs Analysis
Find out exactly what your team needs from marketing software — before you talk to a single vendor.
Most software selections go wrong at the requirements stage, not the evaluation stage. This self-assessment tool takes you through a structured analysis of your team's current workflow gaps so you can evaluate vendors against what your team actually needs, not a generic feature checklist.
- Map your current approval workflow and identify where delays and compliance gaps occur
- Define your must-have vs. nice-to-have software requirements in priority order
- Identify stakeholders, access levels, and permission requirements
- Document your integration requirements — DAM, CRM, creative tools, and financial systems
- Leave with a structured requirements document ready to use in vendor conversations
Download the Marketing Software Needs Analysis